Friday, January 19, 2007

The Law of Attraction

It's being called the great secret of the universe, passed down through the ages, the secret to unlimited joy, health, money, relationships, love ... well, you get the picture. Newton knew it, it is said. So did Carnegie, Beethoven and Einstein. The implication being that if you don't have everything, the secret will give it to you.

Today on Thinking With Somebody Else's Head, we'll take a closer look at the Law of Attraction. That's the big secret that's being divulged in the viral video that's sweeping North America.

But do the ideas in this movie tell the whole story? I think not.

First off, I have to admit, I'm a little behind the curve when it comes to catching up on the trends sweeping North America. For one thing, I live in Brazil, which makes me at least six months late simply by virtue of geography. Stuff takes awhile to get here.

But I finally got a chance recently to see this "ground-breaking feature length movie", as they call it in the marketing blurb on the website - which was written in a manner suggesting that they were trying to capitalize on the success of the DaVinci Code's so called esoteric legacy.

The webpage and film are dripping with an implied mystical wisdom that uses a common technique: mixing universal truths with dialectical inaccuracy that winds up leaving everyone confused.

You know, in a recent teleclass I conducted in the U.S., this was something that came up again and again - people had read all the books, attended all the seminars, watched all the videos, listened to all the tapes, and were still totally confused about what was true or not.

I started this podcast and blog exactly to address that confusion, using the philosophical, theological and scientific knowledge coming out of Dr. Norberto Keppe's International Society of Analytical Trilogy in Brazil.

Today, I talk with researcher Cesar Soós, a frequent contributer to Thinking With Somebody Else's Head, about the Law of Attraction.

Click here to listen to this episode
Click here to read the transcript.
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Anonymous said...

I thought you and your readers might be interested in this...
The Oprah broadcast of "The Secret" will be February 8th. Also, it will be followed by an International Law of
Attraction Teleconference. If you want more info go to
Also, the more posts that Oprah gets on her message boards about a particular topic, the more inclined she is to
repeat the topic. So go to and find the message board for “The Secret” to let her know that you
want more of the same!
Spread the word!

Dennis said...

Hi Rich
An excellent piece - excellent interview. It reminds me that we in the west/1st world are looking for the "silver bullet" the magic answer. We tend to look outside of ourselves for the cause of our problems - even the solutions. Of course the movie the "secret" fits right into this model.

Look just below the surface and we see the holes in our thinking in our understanding of ourselves. I believe the lack of clear, higher purpose leads individuals to "want more" to fill the emptiness left by low/selfish purpose.

Please keep up the good work!

Richard Lloyd Jones said...

Dennis, I completely agree that there is something very lacking in our desire to get things from the outside to fill our emptiness. I remember a woman friend of mine in NY telling me that after 9-11, all of her friends were gaining weight because they were sitting in front of the TV every night trying to understand this attack, and, of course, they were eating "comfort food" constantly. I think this is the same attempt to fill something inside that you are talking about.

The Secret seems to pander to our narcissism and self-centeredness in an unhealthy way. And let's not forget that the whole film was actually conceived as a marketing piece for the experts interviewed in the film.

Thanks for your comment, and keep listening!

Tommy said...

Two things...

1. If I had to sum the entire thing up, it's that the Law of Attraction
is all about alignment. You've got to do the "work" if you want to
bring something info your life.

This is where I think people mess up, which gives the entire thing the
"MLM/Amway" kind of vibe. You can't just sit around eating junk food
and watching reruns and expect to live on the beach...regardless of what
the infomercials say.

People like Joe Vitale are out working. Bob Proctor is out working.
James Ray is out working.

2. I found a FREE book (yes, FREE) that helped me figure out all of
this. has it and it's well worth the read.

And like I said, it's FREE. So you can't argue that the guy is trying
to take advantage of people looking for a "magic pill" or whatever else
I've been hearing over the last 2-3 weeks since this thing hit Oprah.

paul said...

Great info.

I watched the Secret DVD a few months ago and got another book on Law of Attraction,
but it didn't really start happening for me until I wrote down my intentions. I found that to be
VERY powerful. is a book I just got, which makes
planning out your Law of Attraction goals easy. Just fill in the blanks and you've got a road
map to follow. Has been working well so far.